What does it really take to build a successful plastic surgery practice from the ground up? In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Nichole Joslyn, a board-certified plastic surgeon in Reno, Nevada, to discuss her journey from residency and fellowship to launching her own private practice.  Dr. Joslyn shares why creating an exceptional patient experience extends far beyond the operating room, from setting realistic recovery expectations to integrating advanced recovery therapies like manual lymphatic drainage and red light therapy. 

In this episode of the Digital Handshake Podcast, Dr. John Paul Tutela explains how authentic patient journey videos have become one of the most powerful tools for connecting with prospective patients. By letting patients share their experiences, practices can build trust in ways traditional marketing can't.

What does it take to help a patient align their outward appearance with their identity? In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Toby Mayer, a Beverly Hills facial plastic surgeon who has spent over 50 years pioneering facial feminization surgery (FFS). Dr. Mayer shares how he became one of the first surgeons in the world to specialize in facial feminization procedures, the evolution of transgender facial surgery over the past five decades, and the techniques he developed to help patients achieve natural, feminine facial features.

On this episode of the Digital Handshake Podcast, host Scott Jorgensen sits down with Michael Stein to discuss building a premium plastic surgery practice in one of the most competitive markets in the world — New York City. Dr. Stein shares how he’s grown a thriving breast and body practice on Park Avenue by focusing on exceptional patient care, honest results, and a strong word-of-mouth reputation rather than chasing trends or viral content. The conversation dives into the realities of marketing plastic surgery in today’s social media landscape, including shadow banning, before-and-after censorship, “Dr. TikTok,” and how influencers are shaping patient expectations.

In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Sarah Kennedy of North Atlanta Plastic Surgery Group to explore how modern aesthetic surgery is being shaped by culture, social media, and celebrity influence. Dr. Kennedy shares her journey from training at Vanderbilt and the University of Michigan to building a thriving aesthetic breast and body practice in Atlanta.