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Latest Episodes

Why “Natural” Means Something Different to Every Patient with Dr. Shawna Kleban

 In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina. Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.

Trust Before the Consult with Dr. Mark Epstein

Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

Authentic Growth with Dr. Raghu Athre

 In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine.